Monday, December 8, 2008

Taking Note of Content

In the late 1990's businesses realized they had to launch a web site as part of their calling card. They usually provided the basics:

• A company's goals/mission
• Product/service descriptions
• An explanation of why the company was the best in their field
• General contact information
• Webmaster link for feedback

The way the company was organized was the way they usually structured their content. As the millennium approached and the Y2k problem past, the emphasis turned towards redesigning more sophisticated web sites so ownership moved away from their fore founders and handed to agencies and web managers to improve ease of use. Reflecting intuitive navigation was the goal and there were many conventional and new interactive agencies influencing organizations to present meaningful content from the point of view of their visitors.

Heading towards the end of the first millennium decade businesses recognize their web sites are an essential business channel, and analytics, Web 2.0 technology, emarketing and periodic redesigns are planned and resourced.

Companies are focused on achieving sales and transactions but primarily look to marketing and technologies to seek their goals instead of placing proper attention to their content. The approach of outside looking in is still key and many B2B companies are making mindful assessments towards identifying customer needs but for many organizations presenting relevant and current content remains ambitious and elusive.

Marketing and technology are important for successful web sites to bring visitors in and allow them to transact, but it is solid well thought out content and information that ensures a transaction, encourages return visits and drives customers to try doing more on your site. Sidestepping content deprives you of having a true notion of who will be occupying your space.


Next: Year-end Content Clean Up


Copyright© 2008 Lule Dine All Rights Reserved.

1 comment:

Carmen said...

Lule I appreciated the background and history information you provided. It's a great guide for people looking to develop blogs or websites.

Hope all is well. Happy Holidays!

Carmen