Signing In for Content

I advocate putting as much information as possible on a web site. It is an excellent way of displaying one’s expertise in a specific area of knowledge or industry. Truthfully if you have it, flaunt it and don’t worry too much about others taking your ideas – you’ll make more – if you’re the real thing. This approach promotes production of useful and relevant content so visitors will make your web site the first place to seek information about a particular subject. In turn it will encourage repeat traffic and thought leadership on informational web sites.

Of course there are proprietary assets and processes that really are part of intellectual property, then it is important to balance how much you share.

There are other times when it makes sense to ask visitors to do a little more to get even deeper detailed data.

From a marketing point of view, when you ask visitors to register on your secure site, take a survey or enter their personal facts make it mutually advantageous for the information seeker as well as provider. This should be content individuals would find worthwhile sharing a little bit of their own personal information for such as a white paper on a pertinent topic, an audit calculator, or customized content.

Be clear about what you are going to do with the collected material. Making visitors sign up for content gratuitously won’t be beneficial for either party and will prompt them to look elsewhere for the content anyway. After all it is the Internet.


Next: Content Management Systems


Copyright© 2009 Lule Dine All Rights Reserved.