Implementing an effective content management system presents a host of hidden challenges. It is not uncommon for senior managers to believe their headaches are over once a CMS is up and running. Often there is not a true appreciation of how confining a CMS tends to be, and it takes a few months of mileage to get a sense of any short comings and functions that need to be adjusted. This CMS development process occurs whether it is a proprietary or off-the-self system.
The biggest misunderstanding about a CMS is who and how many individuals need to support it. An absolute requirement is that individuals possess basic HTML and Internet production skills to maintain and enhance the CMS structure. This is because they will need to find ways to finagle the CMS templates to account for fluctuations in editorial and marketing scenarios.
To have a smooth web site operating on a continuously enhancing CMS system, you will need these basic web professionals:
- A content manager to set standards of quality and engage SME’s and contributors
- An editor to write and edit copy so the company's standards and brands are upheld and supported
- A web developer who can analyze existing content and work with IT staff on enhancements
- A graphics editor to steward a consistent visual vernacular
- A key IT project manager to foster good partnerships
Finally, with the right staff on board the next most important thing to have is a blank template!
Next: Content Migration
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