Wednesday, April 1, 2009

Managing Content on a Web Content Management System

Organizing content through a web content management system (CMS) is smart for companies because it enables them to manage and organize voluminous web assets, disseminate web-publishing tools to subject matter experts within the organization, and helps companies adhere to their committed web design through the use of templates and taxonomy thereby supporting the brand. In addition, it provides a workflow platform to ensure that appropriate content is reviewed and published. These CMS functions require organizations to identify roles and assignments regarding content development (governance).

Implementing an effective content management system presents a host of hidden challenges. It is not uncommon for senior managers to believe their headaches are over once a CMS is up and running. Often there is not a true appreciation of how confining a CMS tends to be, and it takes a few months of mileage to get a sense of any short comings and functions that need to be adjusted. This CMS development process occurs whether it is a proprietary or off-the-self system.

The biggest misunderstanding about a CMS is who and how many individuals need to support it. An absolute requirement is that individuals possess basic HTML and Internet production skills to maintain and enhance the CMS structure. This is because they will need to find ways to finagle the CMS templates to account for fluctuations in editorial and marketing scenarios.

To have a smooth web site operating on a continuously enhancing CMS system, you will need these basic web professionals:
  • A content manager to set standards of quality and engage SME’s and contributors
  • An editor to write and edit copy so the company's standards and brands are upheld and supported
  • A web developer who can analyze existing content and work with IT staff on enhancements
  • A graphics editor to steward a consistent visual vernacular
  • A key IT project manager to foster good partnerships 
Finally, with the right staff on board the next most important thing to have is a blank template!

Next: Content Migration


Copyright© 2009 Lule Dine All Rights Reserved.

8 comments:

custom CMS development said...

Nearly all of the CMSs are the most easy way to manage all kind of content on the web efficiently, so that is why most of the user who is not much familiar with technical aspects of the web and internet use the most common types of content management systems to show their presence on the web and promote their businesses.

Web Design Companies Bangalore said...

This blog explained and teach about the managing content on a web content management system.Content management is very important to website development.
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Sterco said...

I appreciate the ideas and this is very nice article and have great information. web content management

Unknown said...

Content management system is a system to manage content for a website. Companies are using CMS for easy and faster development of any product. Thanks for your post, I hope companies are using CMS for their use and get benefited from this.
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Unknown said...
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kumar said...

I am very inspired to read your blog. I hope you would provide the great services in the field of website design, development and Content Management System. I hope it will be very helpful for all. I don't have words to describe this blog. By the way you are running a great blog. Thank you for sharing such a great blog with us.
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Unknown said...

Different than collaborative content management or transactional content management, web content management (web CMS) is a software business solution that allows consistent control of website look and feel. Web Design Bangalore

Hannah Jane said...
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